The Rise of "Near Me" SEO

I am sure none of this is news to you because the conversation about local search continues to be a focus for SEO practioners.  I am going to fast forward 8 years so we can look at the shift to using not only desktop, but mobile for these types of searches.  There has been a big jump in the past 5 years in the volume of "near me" as a modifier to search.

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Google Data Studio Lifts Report Restrictions

If you haven't been looking at Google Data Studio to create great reports and sleek dashboards, you have been missing out.  For those of use who have been slathering ourselves in the sleek functionality, we have only been held back by the restriction of creating only 5 reports per profile.

Yes, it hearkened back to the days of Analytics Profiles and Goal Creation in Google Analytics.  However, Google Announced an early bit of love it is spreading by lifting the 5 report limit in Data Studio.  

To read more about this product and the lifte restrictions: https://analytics.googleblog.com/2017/02/making-google-data-studio-free-for.html

Backing up UX with Analytics and SEO

In a recent meeting, a client did a new page design review with their web user team. This client has a network of sites that follows the same structure and UX, so it is basically changed one place and changed everywhere.

The Design Changes

One of the topics was changing the Address/Location page.  This page has a similar set up to many companies where the main page has a listing of locations addresses that clicks through to a detail page for each location including a map, phone number and service listing.

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