Stakeholder Management is thought of as one of those ‘traditional” public relations services. There is so much complexity to managing communications with and by corporate stakeholders.
Withe the rise of social media activism and growing power of online media, effective stakeholder management has shifted from only traditional to integrated online media.
There are more and more examples of how the influence of stakeholders can be immense. If these influences are not managed correctly, it can lead lead to project delays, draining of needed resource, political intervention or even project termination.
The combination of these two approaches provides effective ways to prepare for stakeholder issues before they arise, or manage stakeholder when they happen.